​Growing numbers of small scale producers believe deeply in the use of nature friendly farming principles because they care about their soils, the welfare of their livestock, their impact on biodiversity,  the quality of their produce and the health of those who eat it.  They do not use pesticides, herbicides or routine antibiotics and they minimise packaging where possible. 

While this is clearly the right course to take, following this ethos is very labour intensive and requires significant knowledge, skill and dedication - often working in challenging environments and for long hours, both of which are physically demanding and requires emotional resilience.